Affiliate Marketing Case Study Week 3

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Week 3 of the Wealthy Affiliate Bootcamp was all about building my social foundation – setting up my Facebook Page, developing consistent posting habits, and learning how to share valuable, authentic content that genuinely connects.

I’ll admit this week was a bit of a scramble (and fueled by a lot of coffee). While I checked off most of the official tasks, I also went far beyond – automating my posting system, building an entire year’s worth of content, and diving deep into planning for long-term consistency.

Here’s how the week unfolded.

Official Week 3 Focus

The theme of Week 3 was about launching your Facebook Page and expanding your social reach.

The goal this week was to create a solid social foundation that supports my business long-term – and to start leveraging Facebook as a real brand platform instead of a side thought.

Official Week 3 Task List

This task list is not for the lazy affiliate marketer. It’s long!

1. Create Your Facebook Page (Day 1)

Create a FB page from your personal profile
Choose a FB page name
Write a short, authentic bio explaingin how you help people start or grow an online business
Upload a profile photo and cover photo that reflect your brand
Add a business email
Enable page notifications
(Optional) Connect WhatsApp

2. Seed Your Page with Content (Days 1–2)

Post 1 – Welcome status introducing your page
Post 2 – Share this week’s Wealthy Affiliate Challenge
Post 3 – Quick tip or motivational thought
Post 4 – Behind-the-scenes photo or short video

3. Connect and Engage (Day 2)

Invite at least 25 friends to follow your page
Share your page URL in the class discussion
Comment on 5 classmates’ posts with encouragement

4. Establish a Posting Routine (Days 3–7)

Schedule 4-5 posts (motivation, tips, shared WA post, question, video)
Post at different times of day

5. Promote Wealthy Affiliate the Right Way (Days 3–4)

Write a 3-5 sentence pitch inviting people to join WA as free Starter members
Mention the 2,000 AI credits ($10 value) and Getting Started course
Place your affiliate link in first comment and add tracking tag

6. Cross-Promote Content (Days 4–5)

Publish one WA blog or vlog with value
Share it on your FB page using the first-comment link method
Share one website post on your FB page

7. Continue Content Creation (Days 4–7)

Outline 5-10 article ideas using AI
Write and publish two new posts on your site
Add personal insight and images
Schedule future posts

8. Set Up Other Social Accounts (Optional)

Create or update Instagram, X, LinkedIn, Pinterest accounts
Add your FB page link to each bio

9. Track Engagement (Daily)

Log reach, reactions, comments, clicks per post
Note which non-linked posts performed best

10. Prepare for Paid Promotion (Days 6–7)

Define a goal (e.g., website visits, WA signups)
Select a successful organic post to test as a low-budget ad
Plan a simple $1/day Meta ad strategy

What I Actually Accomplished in Week 3

Facebook Page Setup

Finalized my page branding – profile photo, cover image, and bio. Added a business email and notifications. In all honesty, I had much of this done already in Week 1 when I chose my domain name. At that time, I created social accounts to make sure that I could get the same name across socials.

Seeded the Page with Core Content

Four introductory posts: a welcome message, a Wealthy Affiliate Challenge post (with affiliate link in comments), a motivational tip, and a behind-the-scenes peek.

Invited and Engaged

Invited 25+ friends, shared my Page in the Bootcamp group, and interacted with other participants.

Created a Posting Routine

Scheduled multiple posts throughout the week – varied content types at staggered times for testing engagement.

Promoted Wealthy Affiliate Authentically

Crafted a clear invitation highlighting the free Starter membership and 2,000 AI credits, with tracking tags for analytics.

Cross-Promotion and Content Sharing

Shared both my new WA blog and one of my own site posts on Facebook.

Published New Posts

I published 3 new posts in Week 3.

Extra Credit (Because I Can’t Help Myself)

Created a Year’s Worth of Social Content

Bulk created enough of certain types of social posts to last probably through the end of 2026. This content includes memes, motivational quotes, micro-engagement prompts.

Launched Reels

Introduced Reels to my page and built a library of 150+ short videos for future automation.

Defined My Customer Avatar

Clarified my target audience – midlife professionals and retirees ready to turn their skills into online income.

Still in Progress

Some Week 2 tasks are rolling forward, because I still haven’t finished them. Hopefully I will successfully complete them in Week 4!

Add tracking links to older posts.
Add CTAs to those same posts.

Next Week’s Focus (Week 4)

For Week 4, I’ll first be concentrating on the unfinished tasks from Week 2 (hopefully).

Adding tracking tags and CTAs across older posts.

Also, from Week 3, we were supposed to be doing something about light ad testing with high-performing Facebook content. I’m not entirely sure what we were supposed to do with this one because I’ve never run ads before. And I haven’t had a chance to ask about this yet.

Week 4’s focus is on writing product reviews that build authority and convert. So, it’s on to Week 4!

Conclusion

This week wasn’t just about setting up a Facebook Page – it was about creating a sustainable system for visibility. By automating social posting through ContentStudio, I freed up hours for strategy and content creation. Automation of our social posting was not technically a task in Week 3, but I felt like I needed to take some time to set it up.

Honestly, Week 3 of Bootcamp somewhat kicked my butt! I felt behind the entire time and had to scramble to catch up. But, part of the reason for that is that I veered off the official task list and decided to get the automation thing going, so that sucked up a lot of my available time.

But, consistency is already showing results: engagement is climbing and posting feels effortless instead of chaotic. The foundation is set, and now it’s time to grow.

In case you missed earlier weeks, you can follow along with my entire Bootcamp Case Study and see what’s going on.

What about you? Is it your turn? Thinking of starting your own site? Wealthy Affiliate’s free Starter membership gives you hosting, tools, and training to get your first site live in 24 hours. If I can do it in a week, so can you.